Paper: MAKING THE DECISION TO CHANGE

More often than not, the most difficult part of any change is "Making the Decision to Change." Corporate change is
cultural in nature, as it must be done on a level-by-level basis to become effective. It must be inclusive of all and any change must be universally embraced and implemented to be effective. Corporate change speaks to and helps define the personalities of the corporation and ultimately its leadership. This paper blends the technical aspects of defining the needs, visualizing the system, designing, building, and marketing a "clean sheet, automated, and robotic well service system" with the research-development-bottom line anatomy of corporate America. Clearly, the mission is to build the safest, most efficient, and the most accurate system to service oil and gas wells. The associated risks and rewards, as well as the "Why do it" and "How to do it" from both the service company and the oil and gas operator perspectives are discussed in this paper.